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New version available immediately features new effects and Mac Universal support
CGIndia News

Cambridge, MA. June 26, 2006 – GenArts Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2 for Apple’s® Shake. This release contains 20 additional effects including a new FilmDamage effect, and a wide array of new features and improvements such as on-screen widgets for easy parameter adjustment, and an improved user interface for all color parameters.

Sapphire Plug-ins for Shake provides digital artists with over 200 image processing and synthesis effects that are directly integrated into Shake’s user interface. Version 2 now supports the Mac Universal Binary (PPC & Intel) and Linux systems.

"Shake artists have produced phenomenal, ground-breaking visual effects work over the years; and we are pleased to continue showing support to the Shake community by offering not only Mac Universal support, but also many new features and enhancements in this Sapphire Plug-ins release," commented Anish Dhanda, Managing Director at GenArts, Inc.

Key new features of Sapphire Plug-ins version 2 for Shake:

  • 20 New effects
  • -FilmDamage effect simulates aged film by adding scratches, dust, stains, grain, shake, flicker, etc.
    -Stylize effects: Cartoon, CartoonPaint, Posterize, BleachBypass, Vignette, TriTone and QuadTone
    -Rays effect produces light beams emitting from the bright areas of an input clip
    -Transition effects: WipeRings, WipeTiles, SwishPan, DissolveGlow and DissolveFilm
    -FeedbackDistort generates interesting time based feedback effects while distorting trails
    -Other new effects include DogVision, WarpMagnify, Invert, GradientRadial and TextureMoire
  • New on-screen widgets allow easy visual adjustment of many parameter values
  • Mac version is Universal Binary and supports PPC and Intel hardware
  • Supports Shake 4.0 and Shake 4.1 on Mac and Linux
  • All color parameters have an improved user interface including HSV and TML options
  • Layer has 5 new transfer modes
  • WarpTransform has new swivel and tilt parameters for 3D control
  • WarpPerspective has a new wrapAboveHorizon option
  • Gamma has separate RGB controls for Scale Lights and Offset Darks
  • FilmEffect has new film type simulations added for Kodak 5217, 5218, 5285 and 7270

  • Availability and Pricing
    Sapphire Plug-ins version 2 for Shake can be purchased directly from GenArts or through their worldwide channel of Apple authorized Shake resellers. Pricing for Sapphire 2 for Shake has been lowered to $1699 and upgrades are available for existing version 1 customers for $599. A free trial of the software is available online at

    About GenArts, Inc.
    Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro®, Shake®; Avid®; Autodesk’s® Discreet® Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

    Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at .

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    ©2006 GenArts, Inc. All rights reserved. GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

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