CG India

New version includes support for Avid HD products on Mac and DS 8 on Windows 64
CGIndia News

Cambridge, MA. July 11, 2006 – GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2.03 for Avid’s new Media Composer family of HD products on Mac, and for Avid DS version 8. The new version enables Avid editors to create high-end visual effects across Avid’s full product line.

“We’ve always enjoyed a great partnership with Avid. Our initial release of Sapphire 2 has been greeted with great reviews and success. We are now happy to provide the same GenArts quality and support for Avid’s most recent releases,” said Anish Dhanda, Managing Director of GenArts, Inc.

Key new feature of Sapphire Plug-ins 2.03:

  • Support for Avid HD products on Mac: Media Composer 2.5 with or without Adrenaline hardware, Xpress Pro 5.5, and Symphony Nitris 1.5
  • Support for Avid DS 8 on Windows 32 and 64
  • Optional background and mask inputs in tree mode on DS 8
  • Support for Symphony / DS 8 dual boot and DS Assist Stations

  • Key new features of Sapphire Plug-ins version 2:

  • AVX2 support with 46 new effects
  • New FilmDamage effect simulates aged film by adding scratches, dust, stains, grain, shake, flicker, etc.
  • Single click application of effects to a title or key
  • New crop and 2D transform parameters
  • Optional background and mask inputs
  • Support for AVX2 keyframe model
  • On-screen widgets for visual adjustment of many parameters
  • Plug-ins are grouped in 9 menus for easier access
  • Support for 16-bit images
  • Improved rendering speed

  • Availability and Pricing
    Sapphire Plug-ins version 2 for Avid can be purchased directly from GenArts or through their worldwide channel of Avid Authorized resellers. The upgrade to v2.03 is free for existing v2 customers. Pricing for Sapphire 2 is: $1800 for Avid Xpress® Pro; $2800 for Symphony™ Nitris, Media Composer® Adrenaline™, Xpress, Newscutter® and DS Assist Station; and $4800 for Avid DS 8. Version 1 customers are eligible for special upgrade pricing of $600, $900 and $1600, respectively. A free trial of the software is available online at

    About GenArts, Inc.
    Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro®, Shake®; Avid®; Autodesk’s® Discreet® Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.

    Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at .


    ©2006 GenArts, Inc. All rights reserved. GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.

    Copyright © 2005 - 2007 CGIndia